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Explain the importance of sponsor and describe four...

Marwa Abdalla Discussion started by Marwa Abdalla 2 years ago

Sponsor role is important to the project since he provides leadership, develops the business case, and oversees the development of the products / deliverables along the project life cycle. Sponsor is responsible for the benefits realisation. Sponsor is usually an experienced person with wide range of relationships who can support the project team and have influence on other stakeholders involved in the project. The sponsor will often be selected and supported by the Steering Group and his role is business oriented.

Four responsibilities of the Sponsor includes:

  1. Sponsor is Owner of the business Case: Sponsor is responsible for the development of the business case, which will identify the costs, benefits and risks for the project. This is important at the early stages of the project lifecycle in order to justify the need for the project, and whether it will assist in meeting the strategic goals of the organisation. For example, a mega infrastructure project is required to serve a new developed big city and is considered as an ideal opportunity for an organisation who is aiming to be one of the biggest infrastructure companies in the world.


  •  Sponsor helps Project Manager to manage Stakeholders, and resolve complicated issues. Sponsor will often have the experience, skills, wide range of political and business relationships which enables him to convince and influence other stakeholders for the benefit of the project. For example, Sponsor may have relationships with governmental bodies that may be delaying the approvals on the master plan of the new housing project.


  • Sponsor is responsible for approving changes to the baselines of the project. Sponsor will provide approval on any changes to the project that will affect the original baselines identified in the business case (i.e. time, cost, quality and benefits).Sponsor may be assisted by the change control board to decide whether changes will be approved, rejected or differed to another time. That is important to secure the baselines of the project from any un-control changes. For example, Stakeholders required reducing the capacity of the new underground parking, and that will have impact on the benefits realised from the project, as well as time and cost.


  • Sponsor is responsible for identifying key strategic business risks that may face the project and proactively pass this information down to the project manager rather than simply dealing with the risks and escalated issues raised by the project manager. That is important as it will save the project wasted cost and time which will be spent in dealing with risks and issues. For example, sponsor is aware that the government will not approve the construction of a new sea outfall at the location proposed by the project team since new beaches are planned, and therefore early study for another solution need to be undertaken to avoid delays.

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