leadership, develops the business case, and oversees the development of the
products / deliverables along the project life cycle. Sponsor is responsible
for the benefits realisation. Sponsor is usually an experienced person with
wide range of relationships who can support the project team and have influence
on other stakeholders involved in the project. The sponsor will often be
selected and supported by the Steering Group and his role is business oriented.
Sponsor is Owner of the business Case: Sponsor is responsible for the development of the business case,
which will identify the costs, benefits and risks for the project. This
is important at the early stages of the project lifecycle in order to
justify the need for the project, and whether it will assist in meeting the
strategic goals of the organisation. For example, a mega infrastructure
project is required to serve a new developed big city and is considered as an
ideal opportunity for an organisation who is aiming to be one of the biggest
infrastructure companies in the world.
Manager to manage Stakeholders, and resolve complicated issues. Sponsor will
often have the experience, skills, wide range of political and business relationships
which enables him to convince and influence other stakeholders for
the benefit of the project. For example, Sponsor may have
relationships with governmental bodies that may be delaying the approvals on
the master plan of the new housing project.